Toyota Motor Corporation announced recently that they were making their all new 2014 model year Prius Plug-In Hybrid available for under $30,000. The company said it will drop the price by over $2,000 on the manufacturer’s suggested retail price (MSRP), and that there would be no compromise in the features of the car.
The Prius has been a popular Toyota model for years, namely because of the outstanding fuel economy, and let’s face it, you are being environmentally responsible when driving this model car and your pocket is not the only thing that benefits. With the new 2014 Prius Plug-In Hybrid, you will enjoy such features as heated cloth seats, extended ability to drive longer and further in EV mode and showing off your new ride with sporty alloy wheels. Buyers will also receive an additional year of roadside assistance from ToyotaCare.
The more luxurious Plug-In Advanced Hybrid will also come in around $4,600 cheaper than previous models, which is a more than 11% price drop. The Advanced model is equipped with dynamic radar cruise control (DRCC). The DRCC cruise control will automatically detect if there is a car getting a little too close, apply the brakes automatically, adjusting speed and keeping a safe distance. Once the vehicle detects a safe distance has been reached and there is no further road obstacles in the way, it will return to the previously set speed.
With less trips to the gas station and more savings, overall, the 2014 Toyota Prius Plug-In Hybrid is a winner. But ultimately, it is the consumer who will make the final verdict as to the affordability and sustainability of this Toyota model. The questions one must think of next are what does the competition offer that is similar to the Plug-In Prius? Only time will tell, but as technology advances, so will the next generation of automobiles – the plug-in.